Wade S. Lnenicka, an elected official for the City of Smyrna, launched his re-election campaign in September 2003. Wade, who had served as a City Council Representative of Ward 6, who was unopposed, suddenly found that he had a formidable opponent. His campaign team solicited the help of Grayman Solutions to create a powerful, intensive marketing campaign to disperse his message to his voters in less than 60 days.

The marketing campaign featured the following:

Website, Commercial, Business Card CD, Glossy Brochure, Signs, Ads

The website address was included on his brochure, static TV ads, signs, commercials, and mailers. The website received over 1,200 hits in just a few weeks. Many potential voters saw the commercials, signs, business card cds, brochures, and static ads. The commercials, which aired on local cable TV, were seen on several popular channels, such as, HGTV, FOX News, CNN, and the Golf Channel. The website address was essential to dispersing a great deal about the candidate. The website was in Spanish to ensure that the Spanish-speaking population was able to learn about the candidate. Wade Lnenicka won the election by a large margin on November 4, 2003.

Grayman Solutions created a website for long-term use. Wade Lnenicka uses the website to communicate to his constituents through an online newsletter. The website allows his supporters and constituents to get updated local information as well as a means to communicate with their elected official. This model is being adopted by many of the other council representatives.